I have some good news, and I have some bad news. First, the good news.
I have created the very best Craigslist ad for attracting business owners who are searching for unsecured working capital.
It gets better… If you place the ad correctly, you are almost guaranteed to have a steady stream of inbound calls from potential clients.
And now for the icing on the cake… I will let you have a copy of the my Craigslist ad absolutely free…
Now for the bad news.
You are not going to make any money as a Merchant Cash Advance ISO placing ads on Craigslist. What you are going to get is calls from wannabe business owners who are so desperate for a loan that they have enlisted the aid of the financial services section of Craigslist.
However, if you are in a hurry to throw your $5.00 Craigslist services posting fee out the proverbial window, at least follow these three helpful tips:
Tip No. 1: Write a headline that ROCKS!
A quick scan of the financial services section of Craigslist in any city and you will see the same boring headlines:
Banks Say No – We Say No Problem!
Alternative Financing – No Credit Check
Funding Programs – Poor Credit – 550 to 700 Score
Blah, Blah, Blah!
The purpose of the headline is to get people to call. Your headline needs to set you apart from all of the other competition in the space. Such as…
Do you need a business loan but you’re broke, busted, and can’t be trusted?
Did you banker have security throw you out their office when you asked for a business loan?
Now you may roll your eyes at these suggestions, but remember… Craigslist isn’t just low hanging fruit. It’s the fruit that has fallen from the tree and is rotting on the ground. If these tactics are beneath you, then CL is not the space for you.
Tip No. 2: Go Fishing Where The Most Fish Are
If you are looking to get the maximum ROI with your Craigslist campaign, you’ll need to post in the cities with the most traffic. Craigslistbiz.com lists the top 100 most visited cities on Craigslist. You should limit your posts to the top 10 cities, even if you don’t live there. Hint: Oshkosh, Wisconsin isn’t on the list.
Tip No 3: Qualify Quickly
Many people who contact through Craigslist will be looking for a start-up business loan. You’ll need to get good at qualifying them quickly, otherwise you’ll spend a lot of time speaking with people you can’t help.
Here is a sample inbound call script:
“Hello, this is Mike with ABC Business Funding.”
“Hi Mike, this is Barry Business Owner, I’m calling you about the ad on Craigslist.”
“Hi, Barry do you have an established business or is this for a start-up?“
Get the picture? Until next time.
P.S. If you want to grab a copy of my Craigslist Ad, TEXT “AD” to 708.292.8866 and I will forward it to you.